Lead Generation with Facebook

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

How to Increase Customer Signup Rates by Email

If you had a choice between email and Facebook for web marketing, which would you choose? I hope you chose email as it’s more effective for long-term customer engagement. Try to segment your customer list on Facebook and see how hard it is. But there is a problem with email. Email Marketing – Increase Signups […]

How to increase your Facebook EdgeRank

What’s Facebook’s EdgeRank? In short, EdgeRank is to Facebook, what PageRank is to Google. If you’re managing a Facebook business page, you need to monitor your EdgeRank and determine which variables influence your page’s performance. Facebook EdgeRank: What is it? In simple terms, it’s the set of metrics Facebook uses to determine your page’s value. […]

Facebook Ads: Size, Dimensions & Best Practices

Creating your first Facebook ad?  Consider these points when setting up your first ad. Make sure to use the right dimensions when creating your Facebook ad, get the text and image ratio correct, and use compelling call to actions in the copy, otherwise you’re wasting your marketing budget. Designing your Facebook Ad In no order of […]

How To Schedule Facebook Status Updates With Hootsuite

How can I schedule status updates to Facebook? One of the limitations with Facebook is that you can’t schedule posts in Facebook itself. But there is a workaround. Here’s how to schedule updates to your Facebook page so you can keep you page active while on vacation, business trips, or when off the web.

Should Your Kids Really Be on Facebook?

Should Your Kids use Facebook? It’s a pretty straightforward question and, for most parents, the answer is No. But, life is never that simple. This raises other issues: should kids have a mobile phone, or a Playstation, or big Macs? Here are some dos and don’ts.

The Mel Brooks Guide to Super Strong Passwords

How strong are your passwords? I attended a course in London last year and one of the topics covered security. In Mel Brook’s movie SpaceBalls, the password to all the earth’s natural resources was…12345. It’s a comedy but you get the idea. All those efforts to control the planet and the password is child’s play. […]

How to Sign Out of Facebook Remotely and Other Hacks

Facebook’s new security features help control your privacy, especially if you log in on cybercafés, hotels or at airports. You can now force Facebook to logoff from a remote location and create one time passwords. These are easier to use than you’d think and, for me, give greater confidence when using Facebook on business trips. Here’s how it works.

9 Ways to Create Super Strong Passwords

This week we look at how to setup a strong password and test its strength. I’ll also look at the type of mistakes people make when creating passwords and how to avoid these. Remember to change your passwords on a regular basic, for example, every six weeks. If you’re planning on opening a PayPal or Ebay account to buy and sell goods online, then I think you should read this. There’s no point making all this money, if someone can walk in a run off with your profits.

How to Import Flickr Photos into Facebook

You can now use Facebook’s import feature to add your Flickr photos into Facebook. You can import stories from other sites with the Import link at the top of your Mini-Feed. Right now, only a few sites—Flickr, Yelp, Picasa, and del.icio.us—are available for importing. Digg and other sites are scheduled. These posts will look just like any other Mini-Feed stories, and will hopefully increase your ability to share information with your friends.