You find a blog you really like. You want to learn more. You’re thinking of buying from them. What do you do? Click About Us, right? Most people do. Now, pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, what’s the one thing that’s wrong with it?
Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives.
how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”