Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take headlines, for example. Did you click the blog post headline on Twitter, Facebook, or Google? If I look into […]
What’s Facebook’s EdgeRank? In short, EdgeRank is to Facebook, what PageRank is to Google. If you’re managing a Facebook business page, you need to monitor your EdgeRank and determine which variables influence your page’s performance. Facebook EdgeRank: What is it? In simple terms, it’s the set of metrics Facebook uses to determine your page’s value. […]
Creating your first Facebook ad? Consider these points when setting up your first ad. Make sure to use the right dimensions when creating your Facebook ad, get the text and image ratio correct, and use compelling call to actions in the copy, otherwise you’re wasting your marketing budget. Designing your Facebook Ad In no order of […]
This article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive. Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.
Copyblogger fans, if you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”
Image via Wikipedia Gerry Mcgovern Success on the Web is not about making customers do what you want. It is about helping customers do what they want. My Lenovo laptop has great battery life. The battery lasts for 650 thousand million years if I don’t turn it on, and for 65 thousand million years if […]