Facebook COO: Google’s stealth social network & FB’s unified product strategy

Facebook COO, Sheryl Sandberg, makes some interesting points about “Google’s stealth social network’. I don’t think she’s a fan. She also sees Facebook as, “having a unified product and we’re spreading. In terms of what is the social web, we think we have the deepest understanding of it, and our product evolution shows that”.

In her own words: “The web is evolving. Goes from an anonymous identity on the web to your real identity. We think it’s good that there are other people evolving the social web. We believe that if we continue to iterate on the products, and stay ahead technologically, we can provide most value to users.

For me, this is the interesting part:

“Google has lots of different products you use that are only tied together through your Google login. We have a unified product and we’re spreading. In terms of what is the social web, we think we have the deepest understanding of it, and our product evolution shows that.”

Techcrunch: http://www.techcrunch.com/

<<We have a unified product and we’re spreading.

I think the COO is contradicting herself here.

How you can be unified and spread?

Does spread mean increased numbers in the user base or across a global level?

For me the difference between Google and Facebook is that Google is essential to how I do business online, whereas Facebook in an option. It’s useful, but just a nice to have. Nothing more, tbh.

While I respect their business acumen, FB hasn’t created a single product (that I can think of) that demonstrates any real innovation.

Maybe I’m wrong!

Tell me what you think.