From Adobe Tech Communication RJ Jacquez, ” I don’t think it would be an overstatement to say that thanks to Social Media, we are experiencing a fundamental shift in the way we discover, share and consume information. This was the topic of my closing presentation at this year’s Technical Communication UK.”
He just read how Dell took social media mainstream and there was one thing in particular which stood out to him, namely “On Twitter, word spreads like wildfire, and companies no longer have the option of ignoring the conversation.”
He (or Adobe) estimate that new technical information is doubling every 18 months with much of this content being user-generated.
To get you started, he is hosting a Twitter 101 session for Technical Communicators, where I will share from personal experience how you can become the go-to person for your customers looking for technical information about your products and services.
Click HERE for more information and to Register.
eSeminar: Twitter 101 for Technical Communicators
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