Personally, I don’t use PayPal Buy Now or Donations when sending out emails. There are a couple of reasons for this.
1) it’s too hard sell – selling directly through email rarely works.

2) spam filters will pick it out and send your lovely email to the spam filter, adding your email address to the ISPs blacklist in the process (which you can’t undo) and

3) many people (myself included) turn off images in their email.

In other words, I never see any images when I use Yahoo or Hotmail. This means that my emails download faster (less bandwidth required) without images and most are just eye candy with no value add.

To quote Ken Brockman – Just my 2 cents.

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