If you plan to do an online survey either by email or over the web, make sure you follow a few golden rules.
Keep it short. No more than 3 screens. No more than 10 questions.
Otherwise they will give up and close the browser.
Add some benefit, for example, a prize. Describe how and when they will be entered into the prize. Include the date for the draw. Emphasize how you value their opinion and how you will keep their responses in confidence.
Sounds good!
Here is sample text you can modify for your next survey.
Hello, Now that you’ve seen what you can do with [insert the name of your product or service], we’re interested in your opinion.
In order to keep our [name of product or service] at its best we’d like to know how you use [name of product or service], why you use it, and how it can be improved.
Please fill out our quick 3 minute survey on [name of product or service]. Go on!
We’re offering an iPod touch to three lucky participants.
Could be you!
Just add your email address at the end of the survey. We will contact you if you win the June 16th drawing!
Thank you for your time and for helping to improve [name of product or service]!
Take the [name of product or service] Survey.
Your responses will remain confidential. No information about you will be sold or provided to any other company whatsoever, nor will you receive unsolicited emails because of your participation in this survey. Add your name and job title. What software do you use for surveys? Let me know and I will add it to our list.
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