An economy in recession is usually bad news for sales of most products. But that may not apply to netbooks, the new mini sized laptops. Several characteristics of these web-oriented computers may be working to their advantage in a depressed market.
According to ABI Research principal analyst Philip Solis, “Netbook sales may not be adversely affected – in fact may actually be helped – by the recessionary pressures.”
He outlined three reasons:
1. Widespread adoption has only recently begun.
2. They are relatively inexpensive. Some consumers may see them as a viable alternative to that pricey laptop they originally intended to buy.
3. They can run inexpensive operating systems that don’t require powerful hardware.
Three out of every four netbooks shipped last year ran Windows XP. That is changing. While much recent media attention has been focused on the trend to beef up netbooks and make them more laptop-like (i.e. more expensive), the more important change has been at the lower end of this market.
To create a lower-cost device designers are turning to Linux, and, for netbooks with ARM processors, to any of several mobile device operating systems such as Android.
Mobile OSs such as Android, Windows Mobile, and Maemo can still provide the core functionality required of a netbook, but at lower cost and with smaller storage and memory requirements.
Solis says, “ABI Research believes that 2012 will see the tipping-point at which netbooks running Linux-based and mobile operating systems outnumber those running Windows XP. Device vendors, chip-makers and mobile operators can take some comfort from the fact that this trend should help expand the market even in a down economy.”
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