PayPal has published a report on why a large percentage of customers abandon their shopping carts during ecommerce transactions, especially when close to the Checkout phase.
‘You point and click your way to buying something you’re sure will somehow enrich your life, but then at the last moment before completing the purchase, something scares you off.’
PayPal looks at what makes internet shoppers “abandon” their items before moving to the checkout.
You can listen and download the PayPal reports at:
http://inr.mediaseed.tv/oneClip_C/?feed=5R0_z1Oofk4lkdIFCB_bgOSXcRZUTH5t
Journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.
Ivan Walsh
Twitter: http://www.facebook.com/ivanwalsh
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