Adobe announced a new software framework for building media players that extends the capabilities of its Flash Platform. Code-named “Strobe,” the framework will help establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies.
The framework is intended to enable developers using Flash technologies to quickly and easily add rich functionality—such as advertising, user measurement and tracking, and social network integration—into new custom players that can be branded for individual content owners.

Strobe will accelerate the creation of media players by enabling developers to assemble plug-and-play software components from Adobe and third-party developers.

The open, extensible framework, which will be incorporated into Adobe’s standard set of development tools, allows developers to use components in media players that add rich functionality such as advertising, user measurement and tracking, and social network integration.

Content owners can be sure that programming will reach the largest possible online audience, as they bring their Strobe-based video players to market.

The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics.

“Adobe’s Strobe allows Omniture to enable key functionalities, such as in-depth analytics, indicating how consumers interact with content. With this understanding, we can help our customers create relevant and personalized experiences on this exciting new platform.”

Pricing and Availability

Strobe is expected to be available, at no charge, in the second half of 2009.

www.adobe.com/go/strobe

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