What’s the difference between men and women when they go online? eMarketer highlight that when women go online entertainment takes a backseat to utility and socializing, usually with people they already know. Men’s surfing habits are different.
5 Ways UK Women Use Social Media Different Than Men
The report shows that in the UK, women are much less likely than men to seek out entertainment or pass the time on the Internet or mobile phone.
- Women typically share content and experiences with selected friends.
- UK women are less numerous than men online; 79% penetration compared with men’s 84%, according to Eurostat.
- Daily usage is high; data from Nielsen indicates engagement is increasing.
- Involvement in the social media world, where women’s adoption is outpacing men’s, is rising.
- Women Internet users were 8% more likely than males to have a social networking site profile.
“Social networks are a primary channel for women online to strengthen existing bonds with friends and family,” said Ms. von Abrams.
According to data from Universal McCann, women’s top activities on social networks in 2009 included managing their own profile and visiting blogs maintained by people they knew.
Men, by contrast, were more interested in making new contacts.
Do Women Use Social Media Different Than Men?
Do these finding surprise you?
What do you see as the main difference in how men and women use the internet? If you’re a man, do you use it to make new contacts or strengthen your existing friendships?
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