The Dunning-Kruger Effect

Chris Penn discussed the Dunning-Kruger effect where:

• Incompetent people are so limited by their abilities and lack of competence that they don’t realize they’re incompetent.
• Competent are the last to get the memo.
• When it comes to goal-only perspectives… your lack of meta-cognitive awareness about your limitations means that if you give up all the time, if you abandon ship too fast, you will NEVER reach excellence.

Do you see what he’s getting at?

How To Fail Slowly

Here’s my thoughts:

• Speed is sickness.
• I lived in the US for eight years. I felt guilty if I wasn’t doing something, always on the go.
• But some things can’t be rushed, like trust, friendship, and appreciation. You can’t enjoy Mozart in a rush.
• Today I live in China. It’s just as busy. But, here’s the difference. The expectation here is that certain things have to be done slowly.
• Ever been to a dinner with Chinese-business men? There’s a reason it lasts 4 or 5 hours. They want to see who really you are… after you’ve had a few drinks and loosened up.
• Like another person said on Chris Brogan’s site, the golden mean in everything, i.e. balance.

Many people are driving 100 mph down an alleyway. Sometimes it’s good to pause for a moment.

What do you think? Are we failing too fast?

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Video Blogging: Mistakes to Avoid

There are three steps involved in making videos:

1. Planning
2. Recording and
3. Editing

Most of us are good at one, but not so hot at the others. For me, it’s editing. No patience. Want to start the next. But I need to slow down. Here’s why:

• Great videos will significantly increase sales on your site, sales pages, squeeze pages – call them what you will but
• Lousy videos will drive potential customers away, screaming, ‘did you see how bad that was – my god!’

Christopher makes these suggestions:

• Start to like editing. It’s part of the process.
• Play with Camtasia or Premiere. Really take it apart and see what it can do.
• Don’t think of yourself as an Editor;  you’re a Director. See the difference?
• Study the best. Watch Rachel here.
• Invest in high-quality transitions. Watch the TV transitions on Rachel’s vids. Cool or what?
• #1 Mistake to avoid: the most interesting thing in the video is the face. Focus on it.

Watch Seth here. Compelling isn’t it?

‘curiosity’ from Nic Askew on Vimeo.

and watch Rachel. Look at how the transitions work.

Ok, that’s me.

What tips do you have for making better videos?

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Last week I showed you how to use Google’s Advanced search features. This lets you drill-down and laser focus your search. Today, we’ll look at Google’s Wonder Wheel. How does it work? It displays a visual wheel of results, with related search items on each spoke. It’s more than a fancy trick. Keep working with it and you’ll see how powerful it can be.

Tip – make Google’s advanced search page your default. It’s worth the small effort.

How to use Google’s Wonder Wheel

1. Enter your keyword into Google to start the search.

2. Click Show Options (top left of nav bar). This expands the nav bar down the left side of the screen.

3. Click Wonder Wheel under Standard View. This creates a starfish-shaped circle with spokes to the related searches.

4. Click on the spokes (i.e. associated searches) to find more relevant key words and phrases.

You can click on the spokes to research different topics or return to the wonder wheel.

How ProBlogger uses Google’s Wonder Wheel

Darren Rowse’s video, “How to Use Google’s Wonder Wheel to Find Topics to Write about” shows how he uses the Wonder Wheel for idea generation. For example, to see what queries people enter into Google that he may not have thought of or to catch up with new trends. This helps focus your writing so that your content is aligned with what people are searching for. Make sense? http://www.problogger.net

FYI – Darren Rowse’s blog is compulsive reading if you plan to make a living online.

Does Google’s Wonder Wheel Really Work?

Does this help you find the search item you were after or is the regular way better? I use it when I get writer’s block and want to look at things from a fresh perspective.

At first, I found it gimmicky. But, the more I use it, the more ideas it creates. The trick is see where it can help and avoid deviating into topics that are not on your radar.

How about you? What do you think?

PS – You can learn How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential here. An excellent introduction to mind mapping techniques.

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When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply.  Well, it worked for them, could it work for you? Here are some of the reasons you might want to consider using video for project management activities.

What Avatar Can Teach You About Project Management

Advantages of video logging

• Capture Emotions— Capture human elements missing from electronic reports, such as emotions or subtle suggestions made in the video logs that would not otherwise be noticed.
• Speed — Videos are faster to make. You just open your mouth and talk! Consider the effort in using Microsoft Word, applying styles, finding the right template, typing, fixing grammar horrors etc.
• Convenience — you can record videos almost anywhere. The recording device is smaller and easier to transport.
• Faster — For me, using a flip camera is now as easy as a telephone – just start talking! Consider this against the effort in using Microsoft Word, applying styles, finding the right template, typing in, fixing grammar horrors etc.

Disadvantages of video logging

• Structure — you need to train people how to deliver video reports, otherwise they’ll ramble defeating the purpose.
• Search — while you can search Word files on the network by keyword (i.e. metadata), how would you do this with video? Is it possible to tag/keyword videos as we do with Word docs and online reports?
• Edits — while videos are faster to make, if they need to be edited, then you lose the upside.
• Convenience — while you can record videos almost anywhere, this can be abused as employees file in reports pretending to be onsite with the client.
• Compliance – the number of laptops stolen each year (holding confidential data) continues to rise. This raises issues with unauthorized user video apps to submit, retrieve, share confidential data. Of course, this also applies to PC, iPhones etc.
• Storage — maybe this is no longer as problem as the cost of server space continues to fall and compression technologies improve. But would terabytes of data get expensive in the end? Not sure.

Should Project Manager use video for status reports?

It’s early days yet but I can see the attraction of using video to file in reports.  The difficulty may be in getting people to make the change. As it often the case, the problem is not in the processes or technological benefits, but the human issues that underpin these decisions.

What do you think?

Could it work? What do you think is the main barrier to using video more frequently in the work place?

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What Andrew Chen Can Teach You About Writing Killer Headlines

Let’s look at the first seven. Remember, Andrew writes about business models, design and metrics. Not very sexy. But, armed with the right attitude…

1. How to create a profitable Freemium startup (spreadsheet model included!)

Includes Freemium (good keyword) and adds the spreadsheet teaser. How many headlines have you seen include offers in brackets?

2. Built to Fail: How companies like Google, IDEO, and 37signals build failure-tolerant systems for anything!

Nice twist on Built to Last, the best-seller business book.

3. Free to Freemium: 5 lessons learned from YouSendIt.com

Squeezes two killer keywords, uses a number to grab attention, lessons learned implies that there will be some benefit for you the reader into the same headline

4. Product design debt versus Technical debt

Product design Technical debt. Four short words, nice and punchy.

5. Friends versus Followers: Twitter’s elegant design for grouping contacts

Do you see a pattern emerging here? Andrew counterbalances popular keywords (Twitter) against Friends and Followers. Also, ‘versus’ implies conflict or tension. A nice way to stir the reader’s emotions.

6. 5 warning signs: Does A/B testing lead to crappy products?

Crappy isn’t seen in too many headlines. When’s the last time you saw it?

7. Freemium business model case study: AdultFriendFinder ARPU, churn, and conversion rates

The 7^th most popular article has 13 words, including several acronyms, all flying in the face of convention wisdom.

FYI Andrew is here http://andrewchenblog.com/2010/01/03/top-posts-for-2009-freemium-design-and-metrics/

Those are the first seven on his list. Here’s the rest.

8. Which startup’s collapse will end the Web 2.0 era?

9. 2009 conference schedule for the digital media industry

10. Does every startup need a Steve Jobs?

My Fav!

11. Why low-fidelity prototyping kicks butt for customer-driven design

12. What if interviews poorly predict job performance? What if dating poorly predicts marital happiness?

13. How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models

14. 5 crucial stages in designing your viral loop

15. Age (and ARPPU) ain’t nothing but a number: Data on how age impacts social gaming monetization

Over to you

What do you think of these headings? It’s not PC, it’s not the ‘correct’ way – but I think it works?

Does it work for you?

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Gerry McGovern

Now, when I go to the National Irish Bank homepage I often get a ‘page not found’ error. Usually when I refresh the page that little Java icon appears. I enjoy spending time watching it swirl round and round. It reminds me of coffee. Then I get an ‘error on page’ message. I refresh again and I actually get to the homepage.

It used to be that it remembered my User ID. Not anymore. Now I have to go get it and paste it in, because it’s long and I can’t remember it. Then it requires my password, which I can remember.

Next I get to a page where I have to enter a special security number from a card they’ve sent me. It’s annoying and such a waste of time. It now takes me at least three times longer to get into my account. Once in, however, it’s a really excellent experience, well designed and intuitive.

Bank of Ireland, on the other hand, is easy to get into. However, the subsequent steps are really clunky. The National Irish Bank interface has a feeling that it was designed for human beings. The Bank of Ireland interface feels like it was designed for robots.

Whereas the National Irish Bank immediately shows me balance information for my main accounts (a top task), here’s what I have to do on Bank of Ireland to get such information: click on a link called ‘Accounts’; click on a link called ‘Select All Accounts’; select an account from a list; click on a different link called ‘Accounts’ (Yes, there are two links called ‘Accounts’); select ‘Transactions’. It’s a real pain, a big waste of time.

Halifax Ireland is positively primitive. You can’t even transfer money. This is a top task for sure and if in 2010 a bank won’t even allow you to transfer money online, then it loses a huge amount of credibility and trust. This isn’t usability. This isn’t interface design.

• This is branding.
• This is marketing.
• This is advertising.
• This is management.

And you know what?

I’ll bet senior management in all these banks could not care less about my online experience. In fact, I have rarely, if ever, met a senior manager with more than a passing interest in the Web. They think this stuff is technical – something you give to the IT department. Where customers spend their time is where you build your brand.

Organizations need to stop trying to use traditional advertising techniques to create false images. For an increasing number of customers, you are your website. It’s about time senior management woke up to that fact.

Gerry McGovern

Content management solutions: Gerry McGovern
http://www.gerrymcgovern.com

PS – Gerry raises some good points here, in particular how a company can destroy its own brand. Al Ries shows how you can avoid these mistakes by staying focused. It sounds simple, but it’s not easy. I rarely use the phrase ‘must read’ this if you haven’t read this book, get it now. Don’t take my word though, read the endorsement and you’ll see what I mean.

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In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced into a consultancy role when I lost my 9-5 job. Time to learn to hustling and bring in business. Harvard Business Review refers to it as The Hustle Strategy. More on that later.

3 Types of Business Consultant

Before we start, there are 3 types of consultants:

1. Academic — those with academic achievements, e.g. PhDs, who are brought in to solve/explore/test problems. Their skills match the problem at hand. So you have it or you don’t.
2. Management — those with senior management skills, such as in M&A, legal, international business development and
3. Solutions — this includes the broad spectrum of 9-workers who’ve ‘repositioned’ their skills, want to work for themselves and/or have others working for them. This, I assume, it where you fit in. It’s where most consultants start out.

How to get started as a Business Consultant

The next question is: how do I get started? Here’s one way of approaching it.

1. Focus — identify your top 3 skills (not technologies). Be honest. If someone put a gun to your head and said “what are the three things you do best?”, then you’d say ”what I do best is…”
2. How do you see yourself — write a pen portrait (100 words max) of how you see yourself. So, if you were introducing yourself person to someone at a conference, you’d say “Hi, this is Amanda she,….” Remember, focus on the benefits you offer, not the tools. Tip – Start to visualize the person/consultant you want to become.
3. Role Models — identify 3 business leaders and use them as role models. For me, Richard Branson is a good example, for you it might be someone else. Read everything about these people, soak up how they made it. It’s not in the words of their bio – but the energy, the drive they had. Having a role model gives you a frame of reference, something to use as a compass/anchor.
4. Meet and Greet — Contact 10 people who are in a similar position as yourself. Meet up, for example, on a Saturday afternoon and see how you can help each other. Remember, you’re looking to link up with people for the long haul. Ignore the tire-kickers. Find 1 or 2 decent people that you trust and keep connecting with them.
5. Be the Glue — Define one common goal with these folks and make it happen. For example, aim to run an event, workshop, training course (whatever) by a specific date. You have to have targets, otherwise nothing will happen. It will just be talking shop.
6. Action Plan — doesn’t need to be fancy. List what needs to be done, assign names, and dates.
7. Examine your USP – I know this sounds lame but you have to differentiate yourself from the competition. This is the key. If you become ‘that guy’ who does, for example, Facebook training, Social Media business communications, Proposal development for biotechnology or whatever, then laser focus on this. Your aim is to dominate this one area. You have to become ‘that guy’.
8. Promotion — once you’ve all your ducks lined up, start getting the message out. Write guest articles in blogs, contribute to events, share information on LinkedIn, send free White Papers to people in your target market – do whatever it takes to promote yourself (and your colleagues) so that you become you become ‘that girl’. Girls, when I say ‘that guy’ I mean both guys and girls. You know that, right?
9. Personal branding – get your site, business cards, sharp suit etc in place. People still judge on appearances. If you look successful…
10. Network — Look for places to get out and meet people. People do business with people they meet. Again, it doesn’t have to be fancy. Find fast ways to meet up and find out where it’s happening. Tip – if you’re a single mom, link up with other parents who want to run their own business and take turns minding each other’s kids:  that way you both get one night a week to get out there and network.
11. Stick to the plan — If you keep this up for 3 months, you’ll change your perception of who you are and also by meeting people, you’ll learn new things. While the web is great, the human touch is what counts.
12. Follow the leader — Tom Peters, Chris Brogan, Richard Branson, ‘Rich Dad, Poor Dad’ have all helped me in different ways.

Chris Brogan made a very interesting observation recently when he said that he tries to be there ‘before the fire starts’. What he meant was that everyone wants to help (i.e. sell you something) when things go wrong but it’s the people you know before it happened that count. I bet there you’ve been in that similar situation yourself. It’s the people you already know that you trust.

One last thing – the harder you try, the luckier you get. Take it one step at a time. Remember the turtle and the hare. Use everyday opportunities as ways to close the gap between where you are and where you want to go.

PS: Started to read this. Impressed so far. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

What’s your first step?

What advice would you give to those who want to start as a Business Consultant? What’s the one mistake they must avoid? What’s the best tip you ever got on starting your own business?

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5 Ways UK Women Use Social Media Different Than Men

The report shows that in the UK, women are much less likely than men to seek out entertainment or pass the time on the Internet or mobile phone.

1. Women typically share content and experiences with selected friends.
2. UK women are less numerous than men online; 79% penetration compared with men’s 84%, according to Eurostat.
3. Daily usage is high; data from Nielsen indicates engagement is increasing.
4. Involvement in the social media world, where women’s adoption is outpacing men’s, is rising.
5. Women Internet users were 8% more likely than males to have a social networking site profile.

“Social networks are a primary channel for women online to strengthen existing bonds with friends and family,” said Ms. von Abrams.

According to data from Universal McCann, women’s top activities on social networks in 2009 included managing their own profile and visiting blogs maintained by people they knew.

Men, by contrast, were more interested in making new contacts.

Do Women Use Social Media Different Than Men?

Do these finding surprise you?

What do you see as the main difference in how men and women use the internet? If you’re a man, do you use it to make new contacts or strengthen your existing friendships?

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How to Re-Define an Innovation Philosophy

Here is the BMW’s innovation philosophy:

“It is our job to give customers something they want, but they didn’t know they were looking for, and which they say they always wanted when they get it.”

http://grahamhorton.posterous.com/how-bmw-defines-innovation

While this is a bit wordy, you get the drift.

1. Give customers something they want
2. An experience they didn’t know they were looking for
3. Something they value when they get it

These three statements drive BMW’s vision. How would you distill these into something snappier and a little easier to remember?

I’ll kick it off.

“We build the dreams you haven’t dreamt of yet.”

A bit lame, but it’s a start.

Fire away below.

How would you define BMW’s innovation philosophy?

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7 Tips for Business Trips to Shanghai

Here are some tips for doing business in Shanghai.

Macdonalds Shanghai

1. Be punctual – Shanghai people are known for their punctuality, so they’ll expect the same for you. While this is not true in most of Asia, here is to be observed. Try to arrive 10 minutes early.

2. Stay in Pudong – this is to east side of Shanghai and is where most of the high-tech business and government buildings are located. PuXi is the older, more traditional side of Shanghai. So, unless you have business on the west side of the river, stay over here.

Tip – you can take a fantastic underwater train from PuDong to PuXi for around 5 USD. It is an amazing trip with a wonderful light show. You will see ads for it along the Bund.

3. Take care on the Bund – avoid people who come up to you looking for assistance (you’re the tourist right?) or who want to take their photo with you. I know this sounds flattering but it’s just a ruse. Be careful.

4. Business-men Smoke – unlike other countries, many people still smoke in business environments, though it is getting phased out. If you arrange a meeting with a Chinese businessman, don’t take him to a Western restaurant/hotel where he can’t smoke. Find somewhere that he is more comfortable in. otherwise the deal is off before you start.

See also: Global Awareness and Cultural Sensitivity Strategies for Western Technical Communicators

5. Xrays in the Metro – most all metro stations have xray machines to check luggage. Just be careful that your laptop is not damaged going through or that your film etc gets ruined. It’s unlikely but be careful.

6. Wifi – you can get wifi in many coffee shops, especially near Pudong, but you often have to ask for the password to access the network.

7. Travel Card – if you’re staying for more than a week, get a network card. You can use this on the metro, bus and in most taxis. This means you have to carry less cash with you and spend less time standing in queues.

8. Metro City – this is the IT shopping centre (PuXi) and has Best Buy and other western shops on the same street.

9. Learn to Haggle – in most of Asia, it’s expected to do some haggling so don’t take it personal. If they ask for 100, I offer 30. They look horrified, we haggle a bit, and finally settle on about 60.

10. Chop sticks – unless you’re staying at the Hyatt etc, learn to use chop-sticks. Most places don’t have knives and forks. It takes 30 min to learn how to use chopsticks. Ask a local; practise with peanuts. It’s the only way.

11. Expo 2010 – road works are everywhere, so try to stay away from the Bund (PuXi side especially) as this is under heavy re-development.

Remember Shanghai is not Beijing and Beijing is not Hong Kong…

What have I missed?

If you’re traveling to Shanghai soon and have a question, add it below.

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How To Write Documents Faster & Save Your Fingers From Exhaustion

Most people don’t know what the AutoCorrect feature in Word really does.

Most people think it’s there to correct the odd typo and clean up your document AFTER you have written it.

That’s true but…

I use to correct the document AS I WRITE and to enter longs strings of text automatically.

Why bother?

When I write user guides, for example. I use a similar structure for the intro, bullet lists and instructions.

Instead of writing, ‘follow these steps’, I type onto the page in Word the letters fts.

Word then automatically writes, follow these steps: on the page.

Do you see how useful this can be?

You can also use it to o automatically detect and correct typos, misspelled words, and incorrect capitalization. It’s very powerful when you look into it and has saved me 100s of hours of manual typing.

Another example?

When I type ar1, AutoCorrect replaces it with “Annual Report.”

Or if you type ‘Teh Executrie summary states’ with a space, AutoCorrect replaces what you have typed with “The Executive Summary states.”

You can also use AutoCorrect to insert symbols, such as copyright symbols.

Note: Text included in hyperlinks is not automatically corrected.

So, how can I do this?

To autocorrect your Word Documents, follow these steps:

1.a In Word 2003, click Tools, AutoCorrect Options.

1.b In Word 2007, click Start, Word Options, Proofing and then the AutoCorrect Options.

2. In the Replace box, type a word or phrase that you often mistype or misspell – for example, type Micorsoft.

3. In the With box, type the correct spelling of the word – for example, type Microsoft.

4. Click Add.

Add a few more! Go on!

Spend 15 min here and add in shortcuts for words, sentence and strings (e.g. Please follow these steps: etc) you use regularly.

What other tips do you know to write documents faster?

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How do you Manage Extremely Negative Comments on your Blog?

• Avoid Flame wars – If I publish the comments, it may (i.e. will) offend those mentioned in the comments. They may then respond in kind and the whole thing ends in a nasty squabble.
• Legal eagles – There is also the possibility that someone may feel wounded by these remarks and take legal action. I don’t want this. Especially as the comments are not even mine.
• Ignore the comments & the person – I can delete the comment but this undermines (to a certain extent) my wishes for the site, i.e. to be an exchange of opinions.

• Give them attention & email them – I could do this bit feels like a ‘halfway house.’ I may also provoke the person in stronger (more unpleasant) remarks. They may also start ‘flaming’ on other sites.

Where do you draw the line?

What approach do you take when you get these comments?

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How to Differentiate Yourself

Here are five suggestions to do this:

1. Video Blogging – use your Camtasia skills to create videos that show how products work. Cisco is doing a great job in this area. They gave flip cameras to the IT people and encouraged them to make short, snappy videos that show how to use their hardware, networks, and systems. Which would you prefer? To read 20 pages or watch a 3 minute video?
2. Screencasting Training – now that you know how to make the videos, why not use this to teach others to do this same. Position yourself as a screen-casting expert, setup the blog, get involved, and show others how this works. FWIW there is a very active video marketing group on LinkedIn (http://www.linkedin.com/in/ivanwalsh) that you may want to join.
3. Web-based Training – if you’ve spent years writing guides, you must have developed an in-depth knowledge of 2 or 3 fields. See which of these are most in demand (Google searches and forums will be a starting point) and then develop training modules that you can present online. Lynda.com does a great job in offering training over the web. Sign up with them and see how it works.
4. Social Media Writing – you know how to write, right? Well, most people don’t. As Social Media continues to explode leverage your writing skills and show (“the benefit o f communicating well on Facebook is…”) others how to get their message across on these Social Network. Look at how Debbie Weil does it. http://www.debbieweil.com
5. Business English – the upside of all these jobs getting shipped to India, China, Brazil is that their Management teams want to do more business in the west. How can you help them write better reports, communicate more clearly, protect them from being misunderstood – you get the idea!

These are just five ways you can stand out from the crowd and position yourself as a specialist. My suggestion is to look at who is doing this right, e.g. Debbie Weil, and study them diligently. Then develop an action plan and start getting the rewards you deserve.

What other careers can you think of? Is it possible to differentiate yourself as a Technical Writer? How would you do it?

PS: Tom Peters is here: Thriving on Chaos: Handbook for a Management Revolution and Debbie Weil The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right is here.

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The location is yet to be defined. If you want to attend, or have ideas on who should be invited, please let me know.

Des Walsh, no relation, has been involved in these events here in China in 2007. Debbie Weil was one of the presenters and I’ll contact her this week to see if she can attend. Fingers crossed.

See: http://deswalsh.com/2010/01/08/will-social-media-week-move-further-east-in-2011

Over to you!

• Where would you like to see it organized?
• Beijing, Shanghai, Shenzhen have all been mentioned. Any preferences?
• Who would you like to see at the event?
• QQ, Ten Cent, Sina, Sohu, Taobao have all been mentioned.

Who else should we contact?

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Ivan Walsh's Linkedin Profile page

5 Reasons You Should Leave Facebook and Join LinkedIn

What does LinkedIn offer that Facebook doesn’t? Here are five reasons to Leave Facebook and join LinkedIn instead.

1. Target Audience – the average age on Facebook is 20 something and female. It’s a great place to meet people, swap videos, and chat. But it’s not a business platform. LinkedIn’s average age is 41. Most everyone is a business professional trying to meet other business professionals. So, for me, this gives it a huge edge of Facebook.
2. Business Groups – LinkedIn is designed around business groups. You can join these and instantly connect with people with similar interest. On Facebook, there may be fan pages, but it’s often just that, fans! No real dialogue goes on.
3. Recommendations – you can build relationships with people on LinkedIn and once they know/trust/do business with you, will give you recommendations. These professional endorsements give you an element of credibility that you don’t get elsewhere. And while this can be abused (I recommend you if you recommend me) it does seem to work.
4. Integration with other platforms – you can connect to LinkedIn from multiple social media portals, such as BusinessWeek, AMEX Open Platform, and even from Facebook.
5. Knowledge Exchange – I’ve kept the best for last. The conversations I have on LinkedIn are with the best people in their fields. You can learn a huge amount just by listening. Ask questions and see what comes back. The quality is very high. And unlike other sites, the conversations rarely degenerate into slanging matches. You can also receive the comments by email every day or bundled into a single email every week.

I will highlight other business benefits in the coming weeks. These are the first that come to mind.

Your thoughts

What do you think of LinkedIn? How does it compare to other business sites you’ve used? What would you like to see changed in it? How could it be improved?

PS – You can view my profile here – http://www.linkedin.com/in/ivanwalsh

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