comScore report that Facebook had more than 70 million unique visitors, up 97% from May 2008 to May 2009. MySpace hits shrank 5% over the same timeframe, fading to 70,255,000 unique visitors. This week MySpace downsized around 400 employees.
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MySpace CEO Owen Van Natta said, “our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company,”
Emarketer reports that MySpace still dominates Facebook in one important respect—advertising.
MySpace visitors viewed 31.8 million ads in April 2009, accounting for almost 47% of the total social network advertising space.
Facebook was second, serving nearly 25 million ads and making up about 37% of the sector.
Tagged was third, serving 2.4 million ads, or 3.6% of publisher views.
MySpace also led the revenue category, predicted to earn $495 million in 2009, 115% more than its rival.
MySpace entered into an advertising agreement with Google in 2006 that would pay the social network roughly $300 million a year, ending in June 2010.
TechCrunch reported that a new deal between Google and MySpace would be worth only $50 million to $75 million yearly, punching a big hole in the social network’s revenues.
“Facebook is becoming the go-to social networking site for marketers,” said eMarketer senior analyst Debra Aho Williamson. “While MySpace still has a huge quantity of visitors, they are becoming less relevant for advertisers.”
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