What’s Facebook’s EdgeRank? In short, EdgeRank is to Facebook, what PageRank is to Google. If you’re managing a Facebook business page, you need to monitor your EdgeRank and determine which variables influence your page’s performance.
Facebook EdgeRank: What is it?
In simple terms, it’s the set of metrics Facebook uses to determine your page’s value.
Why is this important?
Your Facebook EdgeRank determines if your posts are shared with other pages/people that have ‘liked’ you.
What this means is that, even though someone has liked your page, if your posts have a low Facebook EdgeRank… it may not appear in their newsfeed, i.e. the stream of posts that appear on their page when logged in.
If you have a low Facebook EdgeRank, your posts, comments, and ‘likes’ don’t get shared upstream. It’s a bit like not appearing in Google’s search results.
Therefore, if you’ve noticed a drop in the traffic to your Facebook page, it’s probably because your Facebook EdgeRank has dropped.
Facebook EdgeRank: How to Improve it?
There are different tactics, but the following are worth examining:
- Third Party APIs – Reduce (or stop) direct feeds from third party APIs, such as Hootsuite. Research shows that this may have a negative impact on your EdgeRank.
- Embed Videos – Instead of linking to videos, embed the actual video on your page. If you don’t see the option for doing this, install a video plugin or drop me a line.
- Engagement – Instead of posting generic status updates (which have very low social interaction), look for ways to create a dialogue with others.
- Organic Likes – Avoid buying Likes (no, really don’t) and work at getting more Likes from like-minded Facebook users.
- Investment – Think long-term and invest in your page. Invest in tools, templates, and training courses that bring you up to speed faster with Facebook. TechCrunch doesn’t know everything
- Share Images – Words power Google. Images power Facebook. And videos are catching up! Find ways to source, share, and get comments on more images.
Remember, Facebook is all about being social. So, think social, community, and engage. If you’re using the same tactics on Facebook as you do on Google, you’ll get very little returns.
Over to you.
What affects your Facebook EdgeRank the most? What tactics do you use to monitor your page’s performance? And what mistakes do we need to avoid?