I also try to make this first sentence as interesting as possible to encourage them to   get into the story

It was Seth Godin who showed me that you don’t HAVE TO write long posts. What matters is that it’s of use to the person reading it.

fwiw Chris Brogan once said that the 400~ words articles got the most responses. Maybe that’s the sweet spot!

Ivan

RB

Great analogy about the gold rush. I see more bloggers moving from blogging per se to developing tools, such as skins, plugins and apps to generate revenue. 

The blog is becoming more a lead generation tool, which makes sense of course. 

Thanks for stopping by

Ivan

Just like the people who made the most money in the gold rush were the inns, general stores selling supplies to the miners. Copyblogger is selling tools (WP Themes) to all the starry eyed bloggers out there (ourselves included) trying to make it rich. 

Yes, a bad one.

Take a look at 37signals. Look how they evolved, from a design firm with a blog, to a popular blog, to a software company. There is precedent for what we’ve done, and it’s working well.

In one of our future podcasts, I’ll lay out the reasoning behind what we did, and what the results have been so far.

I assume this is because they are that little bit more interested. 

As a business example, I like what they did though. The new home page gives a better idea of all the things the business can do for their customers. You know what this is all about within 30 seconds. It does a great job of positioning the whole copy blogger business.

I know I said it earlier, but I would only suggest an obvious link to the marketing advice above the fold!

P.S. Ivan, great job of creating a discussion! 

I use blogging primarily for lead generation and, like you said, sell products and services that cascade out of that. 

I’m a big fan of CopyBlogger and was curious to see how it’s business model has evolved. Some parts I do undersand, whereas others I’m less enthusiastic about.

Will keep an eye on your site. Big bass guitar fan here! Love some of the line work from Adam in U2. 

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream

I guess for me, as a long time reader, Copyblogger is synonymous with the blog. 

Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served. 

http://www.copyblogger.com/copyblogger-media/ 

I guess there is – or was – an argument for creating a dedicated site for CB Media and leaving the blog as it is. 

There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream