How to develop a ‘writing voice’ for white papers

In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or any business document, you need to write in a more formal style, making it hard for your personality to shine […]

How long should a white paper be?

At least seven pages. If it’s less than this, it’s just a long article. Remember, your aim is to write about a subject so that it demonstrates your: insight, expertise, and recommendations To do this, you need about 2500 words, which is around 7-8 pages. Images, graphics, charts, and legal text will increase the page […]