If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And [...]
Entries Tagged as 'Social Media'
What Andrew Chen Can Teach You About Writing Killer Headlines
January 27th, 2010 · View Comments · Advertising, How To, Social Media
Tags:Advertising·Business Models·business writing·Copywriting·Freemium·Headings·web 2.0·writing
Chinese Social Media Event 2010 – Are You Interested?
January 12th, 2010 · View Comments · China, India, Social Media
Would you like to know more about Social Media in China? We are planning to arrange an event, hopefully in the summer, on Social Media in China. The location is yet to be defined. If you want to attend, or have ideas on who should be invited, please let me know.
Tags:Add new tag·Asia·China·Maps and Views·Peoples Republic of China·Shanghai·Shenzhen·social media
IBM: How To Monetize Your Social Network & Why Every Email is worth 948 dollars!
November 28th, 2009 · Comments Off · Social Media
How do I make money from my Social Network? IBM has the answer.
Mark reports here that IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of having friends today at Web 2.0 Expo in New York.
Tags:ibm·Monitization·O'Reilly Radar·Social network·Strategy·web 2.0
Janet Swisher on FLOSS Manuals, Open Source, and Book Sprints
November 12th, 2009 · View Comments · Productivity, Social Media, Technical Writing
Want to know how to run an open source ‘book sprint’? Janet Swisher does.
Chris Brogan: If You Intend To Blog Seriously
October 24th, 2009 · Comments Off · How To, Social Media
Image via Wikipedia
Chris Brogan writes: Blogs are not traditional media, and bloggers are not journalists. Unless they are. But it’s not a requirement.
A blog is software. It’s something one puts up on the web to capture information, of whatever type one wants to put on there, and thus, if anyone tells you that you’re doing [...]
Tags:blog·blogging·Business·Chris Brogan·howto·Inbound Marketing Summit·ing·Link·Marketing·Money·New Marketing Labs·Productivity·professionalism·socialmedia·socialmedia100
The Library of Today
October 23rd, 2009 · Comments Off · How To, Social Media, Technical Writing
From Chris Brogan
I dropped off three copies of Trust Agents to my local library today, and realized a few changes since I’d last gone in (a few months or so). They’d added free wifi. They’d taken most of the new release fiction and nonfiction and stuffed it in an off-center room to make room [...]
Tags:Compact Disc·DVD·E-book·iPhone·Jim Carrey·Libraries·Library·Rental shop
Dustin Curtis says: You should follow me on Twitter
October 23rd, 2009 · Comments Off · Social Media, Technical Writing
Dustin Curtis likes experiments. He re-arranged the words Follow Me on Twitter and the position of the hyperlink to see if it would increase the number of followers, i.e. click-throughs. Changing the text increased the clickthrough rate from 4.7% to 12.81%. Here’s how he did it.
Tags:Clickthrough·Command·Follow Me·Hyperlink·Lower case·Online Communities·rates·social media·Social network·Statement·Structured Writing·Twitter·Usability·web·Writing Techniques
Adobe: Twitter 101 session for Technical Communicators
October 19th, 2009 · Comments Off · Social Media
From Adobe Tech Communication RJ Jacquez, ” I don’t think it would be an overstatement to say that thanks to Social Media, we are experiencing a fundamental shift in the way we discover, share and consume information. This was the topic of my closing presentation at this year’s Technical Communication UK.”
Tags:Adobe Systems·Dell·Mass media·social media·Social Networks·technical communication·Twitter·web
