How to price ‘special offers’ and 2-1 bundles

Next, how to price special offers and bundles? For example, buy two, get one free. Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer bundles. You see these in most online retailers, for example, Amazon, where you ‘buy one, get one free’ or similar bundle offerings. The […]

What’s the sales target for your digital product?

Next, let’s look at your Sales Target, the number of products you expect (need) to sell. This is the most variable of our variables and you can play around with it based on your own numbers Should you offer tiered pricing for your digital goods? Tier pricing lets you price items differently for higher quantities. […]

How to determine the cost to create your digital product?

Your aim here is to determine if the cost of making the product allows you to make a profit. In other words, can you create, produce, and market a product and make a profile with consideration to what the customer is willing to pay? The good news is that if you’re developing it at home, […]

What type of customers will buy my digital products?

Before you create your product, especially if this is the first time in digital product development, you need to know exactly who will buy it. Sounds obvious, doesn’t it? However, what often happens is that what looks like a great opportunity to you – I bet many people would like to buy that – may […]

How to identify the target audience for your digital product?

The first step is to learn more about the customers you plan to sell to. For example: What country are they in? This affects copy, imagery, delivery methods, and other issues such as tax and VAT. What currency do they prefer to pay in? Will your shopping cart support different currencies? If not, how do […]

Tax on digital products?

The digital products bills (ESHB 2075 & SHB 2620) clarify – http://dor.wa.gov – how taxes apply to products that exist only as computer bits and bytes.  Specifically, they: Define digital products as goods and services transferred electronically. Make the taxation of digital products technology-neutral. Include certain exclusions and exemptions for businesses and end consumers. Require sellers of […]

VAT on Digital Products in Europe?

The EU operates Value Added Tax (VAT) and electronic goods and services are subject to VAT at the applicable rate. Each member state may set its own rate of VAT if they want. VAT regulations are very complicated and the intent of this article is not to provide definitive guidance but rather to list some […]

How to sell expensive ‘special reports’

If you have relatively good writing skills, knowledge of an industry or specialized area, and a little determination, you should consider selling special reports, white papers, or research materials. What are special reports? These are reports that cover a very special topic, industry or firm. For example: Biocides Online Payments Apple Why are special reports […]

How to create, price, and sell digital products

In this tutorial we look at how to price a digital product, for example, an ebook, courseware, infographic, or other product that you plan to sell using amazon Kindle, Shopify, Clickbank, eJunkie, or 1ShoppingCart among others. What’s the definition of digital goods? One definition for the Wisconsin Finance Dept states it as: “A “digital good” […]