Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives.
Entries Tagged as 'How To'
Product Launch Readiness: Get Your Brand Ahead Of The Competition
March 15th, 2010 · View Comments · How To
Tags:Audience·brand·Competition·Launch·Media Kit·Positioning. Strategy·PR·Product
How To Handle A Troll & Beat Them at Their Own Game
March 15th, 2010 · View Comments · How To
I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?
Tags:Facebook·Identity·Linkedin·Personal Branding·Social network·Troll·Twitter
Second Life v Facebook: Which Makes More Money?
February 15th, 2010 · View Comments · How To
While most consumers tightened their real-world purse strings in 2009, but that did not seem to hurt sales of virtual goods. Users of virtual world Second Life spent $567 million buying virtual goods in 2009. 65% year-over-year increase in spending on user-generated virtual items for avatars. It’s marketplace saw virtual goods sales of $6.1 million. The economy is based on the Linden™ dollar (L$), Second Life’s virtual currency. You can buy and sell L$ on the LindeX™ the official virtual currency exchange of Second Life. In 2008 more than USD $100 million worth of L$ were bought and sold on the LindeX. While Facebook gets the media hype, Second Life generates real money – even though it starts as virtual money. Let’s look at the figures.
Tags:Business Models·Economics·ePayments·Facebook·linden dollars·Second Life·Virtual Goods·Virtual Worlds
Video Blogging: Mistakes to Avoid & Doing It Right
February 8th, 2010 · View Comments · How To
I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt.
Tags:Branding·Camtasia Studio·Premiere·Upselling·Video·Video Editing·YouTube
Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas
February 2nd, 2010 · View Comments · Business Model, Google, How To, Productivity
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags:Brainstorming·Crowdsourcing·Darren Rowse·Innocation·Mind Mapping·Searching·Strategy·trends
What Avatar Can Teach You About Project Management 2.0
January 31st, 2010 · View Comments · How To
What’s the one thing you enjoyed the most in Avatar? For my pm friend is was the video logging. Did you notice that the team kept their reports not in Microsoft Word (i.e. on paper) but as video logs. When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply. Well, it worked for them, could it work for you?
Tags:Innovation·iPhone·Project management·reporting·search·Strategy·Video
How to Write Killer Headlines Like Andrew Chen: 21 CopyWriting Do’s and Dont’s
January 27th, 2010 · View Comments · How To
Copyblogger fans, if you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
Tags:Advertising·Business Models·Business Writing·CopyBlogger·Copywriting·Freemium·Headings·web 2.0·writing
How To Build (& Destroy) A Brand On The Web
January 27th, 2010 · View Comments · Branding, Business Model, How To
how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”
Tags:Advertising·Bank of Ireland·brand·Marketing·User interface design
5 Ways UK Women Use Social Media Different Than Men
January 26th, 2010 · View Comments · How To
What’s the difference between men and women when they go online? eMarketer highlight that when women go online entertainment takes a backseat to utility and socializing, usually with people they already know. Men’s surfing habits are different.
Tags:Communications·ecommerce·Facebook·mobile·Report·Statistics·trends
How To Write Blog Posts Faster & Save Your Fingers From Exhaustion
January 18th, 2010 · View Comments · How To, Productivity, Tips
What to know how to type faster and get those blog post online quicker? I use the AutoCorrect feature in Word to speed things up. Most writers use it to correct typos and clean up your document AFTER it’s written. That’s fine but it’s more productive it you can correct the document AS YOU WRITE [...]
Tags:Microsoft Word·Productivity·Spelling·Text replacement·Time-·Time-saver·Tips·writing
How do you Manage Extremely Negative Comments on your Blog?
January 17th, 2010 · Comments Off · How To, Tips
I need your advice. Someone has left a fairly negative comment on my blog. What should I do? Approve or Delete? The reason I ask is this. I want people to give their opinion and, even if it offends me in some ways—let’s say they made some sarcastic remarks or found a typo—I’d still approve [...]
Tags:blogging·Feedback·guidelines
5 Ways to Differentiate Yourself & Generate New Income Streams
January 13th, 2010 · View Comments · Career, China, How To
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you as a technical writer make yourself stand out from the crowd? If you don’t, what impact could this have on your career?
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5 Reasons You Should Leave Facebook and Join LinkedIn
January 11th, 2010 · View Comments · Facebook, How To
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn. What does LinkedIn offer that Facebook doesn’t? Here are five reasons to Leave Facebook and join LinkedIn instead.
Ten Tips & Tricks to Get the Most Out of HootSuite
January 9th, 2010 · View Comments · Facebook, How To
If you have multiple Twitter accounts, want to schedule your tweets, want to see stats on your tweets, and want it all in a new user interface, then try Hootsuite. I used to use TweetDeck but have moved to Hootsuite as it offers better stats and integration with Facebook. Here are 10 tips to get the most out of this desktop twitter client.
Tags:Add new tag·Facebook·HootSuite·Linkedin·Social network·Tweetdeck·Twitter
How to Integrate Mind Maps & Process Flows into Twitter
November 26th, 2009 · Comments Off · How To
Tony Buzan created the mind map concept, a technique for capturing and structuring associations. We used Seavus Dropmind for gathering requirements, developing process flows and exploring use cases at a previous client. If you like visual information, then this is for you!
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