I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt.
Entries Tagged as 'How To'
Video Blogging: Mistakes to Avoid & Doing It Right
February 8th, 2010 · Comments · How To
Tags:Branding·Camtasia Studio·Premiere·Upselling·Video·Video Editing·YouTube
Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas
February 2nd, 2010 · Comments · Business Model, Google, How To, Productivity
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation.
Tags:Brainstorming·Crowdsourcing·Darren Rowse·Innocation·Mind Mapping·Searching·Strategy·trends
What Avatar Can Teach You About Project Management 2.0
January 31st, 2010 · Comments · How To
What’s the one thing you enjoyed the most in Avatar? For my pm friend is was the video logging. Did you notice that the team kept their reports not in Microsoft Word (i.e. on paper) but as video logs. When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply. Well, it worked for them, could it work for you?
Tags:Innovation·iPhone·Project management·reporting·search·Strategy·Video
What Andrew Chen Can Teach You About Writing Killer Headlines
January 27th, 2010 · Comments · Advertising, How To, Social Media
If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And [...]
Tags:Advertising·Business Models·business writing·Copywriting·Freemium·Headings·web 2.0·writing
How To Build (& Destroy) A Brand On The Web
January 27th, 2010 · Comments · Branding, Business Model, How To
how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”
Tags:Advertising·Bank of Ireland·brand·Marketing·User interface design
5 Ways UK Women Use Social Media Different Than Men
January 26th, 2010 · Comments · How To
What’s the difference between men and women when they go online? eMarketer highlight that when women go online entertainment takes a backseat to utility and socializing, usually with people they already know. Men’s surfing habits are different.
Tags:Communications·ecommerce·Facebook·mobile·Report·Statistics·trends
How To Write Blog Posts Faster & Save Your Fingers From Exhaustion
January 18th, 2010 · Comments · How To, Productivity, Tips
What to know how to type faster and get those blog post online quicker? I use the AutoCorrect feature in Word to speed things up. Most writers use it to correct typos and clean up your document AFTER it’s written. That’s fine but it’s more productive it you can correct the document AS YOU WRITE [...]
Tags:Microsoft Word·Productivity·Spelling·Text replacement·Time-·Time-saver·Tips·writing
How do you Manage Extremely Negative Comments on your Blog?
January 17th, 2010 · Comments · How To, Tips
I need your advice. Someone has left a fairly negative comment on my blog. What should I do? Approve or Delete? The reason I ask is this. I want people to give their opinion and, even if it offends me in some ways—let’s say they made some sarcastic remarks or found a typo—I’d still approve [...]
Tags:blogging·Feedback·guidelines
5 Ways to Differentiate Yourself & Generate New Income Streams
January 13th, 2010 · Comments · Career, China, How To
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you as a technical writer make yourself stand out from the crowd? If you don’t, what impact could this have on your [...]
Tags:
5 Reasons You Should Leave Facebook and Join LinkedIn
January 11th, 2010 · Comments · Facebook, How To
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn. What does LinkedIn offer that Facebook doesn’t? Here are five reasons to Leave Facebook and join LinkedIn instead.
Ten Tips & Tricks to Get the Most Out of HootSuite
January 9th, 2010 · Comments · Facebook, How To
If you have multiple Twitter accounts, want to schedule your tweets, want to see stats on your tweets, and want it all in a new user interface, then try Hootsuite. I used to use TweetDeck but have moved to Hootsuite as it offers better stats and integration with Facebook. Here are 10 tips to get the most out of this desktop twitter client.
Tags:Add new tag·Facebook·HootSuite·Linkedin·Social network·Tweetdeck·Twitter
How to Integrate Mind Maps & Process Flows into Twitter
November 26th, 2009 · Comments Off · How To
Tony Buzan created the mind map concept, a technique for capturing and structuring associations. We used Seavus Dropmind for gathering requirements, developing process flows and exploring use cases at a previous client. If you like visual information, then this is for you!
Tags:
Do Business Leaders Need to Write Well to Succeed?
November 23rd, 2009 · Comments Off · How To
Thom Haller asks on TCW if ‘to be an effective leader, you need to learn how to write well’.
Tags:Business·communication·Fortune 500·Leadership·management·Warren Buffett
How to change 100 Screenshots to the Same Size with a Single Click
November 17th, 2009 · Comments · How To, Tips
All the screenshots in your Word document are different sizes. What’s the quickest way to get them all the same size? Is there a shortcut? Yes!
