For corporate blogs, is something important because you measure it or does the act of measuring something make it important? Take email marketing. One of the favorite metrics client want to use is signups. I’m more interested in conversions. Or at least the percentage of new conversions from the baseline. But, the client wants to […]
Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.
Patterns: Breaking In To
Plato reminds us that ‘character is habit long continued.’
The Jesuits caution, ‘give me the boy until he’s 7, I’ll give you the man.’
and Dr. Stephen Covey gave us 7 habits of successful people.
What’s going on here?
Habits are held together by patterns.
Thanks for all the emails about the making money post last week. You asked for a few more examples. Well, here they are. 9 (More) Ways to Make Money on Your Blog Just one word of warning. Before you choose a product to sell online do as much research as possible. It’s very frustrating when […]
Most of us congratulate our team when they win, right? What’s interesting is that many successful leaders adopt an an alternative approach. One example of this was Sir Alex Ferguson’s response when his Aberdeen team won the Scottish Cup. Did he congratulate them?
Getting back links to a government blog is more difficult than you’d think. If you run a government blog, Facebook or Social Media account you need to use different tactics to get back links than B2C and non-commercial websites. Link Building Tactics For Government Agencies Here’s a suggested approach to get links to your site without upsetting or alienating […]
E-junkie is a shopping cart and digital products delivery system. In a recent poll on www.ivanwalsh.com, we found that E-Junkie was one of the few shopping cart solutions that users had consistently high feedback.
How do you co-ordinate multiple authors on a corporate blog? One of the dilemmas for Content Managers is to make sure different blog posts are delivered on time but also that the tone, topics, and social media activities are aligned. One way to get this under control is to establish an editorial calendar. Courtesy Andy […]
Why there are no shortcuts to a successful web business? I get emails most weeks asking for advice – or shortcuts – on the best way to start a living working online. To be honest, I’ve found no shortcuts. Maybe there are some but I haven’t seen them recently.
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