How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.
How to Re-Define an Innovation Philosophy
Here is the BMW’s innovation philosophy:
“It is our job to give customers something they want, but they didn’t know they were looking for, and which they say they always wanted when they get it.”
http://grahamhorton.posterous.com/how-bmw-defines-innovation
While this is a bit wordy, you get the drift.
- Give customers something they want
- An experience they didn’t know they were looking for
- Something they value when they get it
These three statements drive BMW’s vision. How would you distill these into something snappier and a little easier to remember?
I’ll kick it off.
“We build the dreams you haven’t dreamt of yet.”
A bit lame, but it’s a start.
Fire away below.
How would you define BMW’s innovation philosophy?
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