How to write a Press Release

There are seven steps involved in writing a press release:
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1. Make the topic newsworthy
Write the press release from the perspective of what problem it addresses or what solution it offers.

2. Headlines
Keep the headline concise and to the point. Avoid puns, wordplay, and buzzwords. You can use clever words for entertainment-related releases, for example, for a new pop CD.

Good headlines entice the reader to continue reading.

3. Leading paragraph
Answer the critical points for every press release: Who, What, Where, When, Why, and How.

This paragraph should serve an abstract or summary for the entire release.

4. Detailed Explanation
Provide more in-depth information so that the Editor will consider using the press release.

This includes background information, quotes, statistics, and references to similar products or services.

New product launches should include the shipping date, price, and other notable points of interest, such as discounts.

5. Corporate Summary
Include information about your company history, flagship products or services. Also include your business location, years in business, key contacts etc.

6. Contact information
This includes contact name(s), company name, full address, phone number, email address, and website.

7. Length
Keep your press release under two pages and no more than 500 words.
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