Peanut Labs Media has partnered with Frogster America to implement its monetization engine into Runes of Magic, the Massively Multiplayer Online Role-Playing Game (MMORPG) that is redefining the standard for free-to-play titles.
Monetizing virtual currency has been a successful business model for new social media startups, and a new source of revenue for many established players.
Instead of putting obstacles in front of users with mandatory subscriptions or advertising splash screens, the Peanut Labs Media monetization engine acts as an extension of the social media or game experience.
Completing a Peanut Labs Media survey or advertising offer rewards the user with virtual currency that can be spent on in-game goods like power-ups or premium site features.
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