Zong recently secured a deal with teen virtual world Gaia Online. This lets teens and tween buy its world’s virtual currency, Gaia Gold, through the mobile payments system. Here’s how it works:
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1. When you want to cash in real money for Gaia Gold, Zong sends a number code to the your mobile (cell) phone.
2. You type in the code. The transaction is complete.
3. When your phone bill arrives, the game charges are included like any payment made to your phone bill.
Zong it seems has found a niche for users who want to make impulse purchases.
The CEO, David Marcus, gives an example: “If you want to buy a virtual penguin for two bucks, you’re not going to go to your wallet, take your credit card out and type in 16 numbers. These transactions are impulse purchases.”
Zong is closing deals with leading social networks such as Facebook and Myspace and moving into new regions including Russia and Asia.
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