Ukash, the online payment specialist, closed a deal with epay, a division of Euronet, to make its online cash vouchers available in Italy. The expansion of Ukash into Italy will see Ukash vouchers available at 1,250 epay locations across the country. The deal lets internet users in Italy pay, play and shop online using cash for free without having to pay for a prepaid card.
Internet shopping in Italy turned over 4,868 billion euros in 2007 and continues to grow.
This deal allows Italian online merchants to tap into the growing customer base of consumers who prefer to use cash as a safer way to complete transactions online.
How it works
1. Ukash vouchers do not attract a service or convenience fee.
2. Customers exchange their cash for a unique 19-digit code to use online.
3. This provides them with a secure payment system where they don’t need to reveal any financial information, enabling those without access to credit or debit cards – or those with fears of online fraud – to shop online.
Mark Chirnside, chief executive officer of Ukash, adds, “Italy is a key growth market for Ukash, where ecommerce is on the up and consumers are becoming savvy about the safer ways to pay online. By partnering with epay we are able to reach a broader scope of potential new customers and expand our global footprint.”
“This deal also opens the virtual door for many online retailers as they can now offer alternative payment methods and attract the cash consumer, as well as eliminate any risk of online fraud.”
Ukash vouchers are now available at 1,250 physical point of sale terminals operated by epay at independent supermarkets, petrol stations, call shops, drug stores and convenience stores in Italy.
The vouchers will be available in €10, €20, €50 and €100 and can be combined, split and/or converted.
Ukash is undergoing a period of rapid global growth and this year has expanded into Germany, Poland, Australia and Spain with epay.
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