Mark Hefflinger reports that, as online gaming companies explore how virtual goods can leads to revenue generation, a new survey shows that, “free-to-play games attract the greatest number of virtual goods buyers, and that virtual currency is the most popular purchase.”
VGMarket performed the report on behalf of micropayments firm PlaySpan. It polled 2,425 users of PlaySpan’s Marketplace, Spare Change and Ultimate Game Card products.
Survey result s
- 58% of gamers
- 34% of massively multiplayer online game players and
- 23% of social network game players
have made virtual goods purchases in free-to-play games over the past year
Top selling virtual goods
The most popular virtual goods were
- 71% – In-game virtual currency was the most popular purchase followed by
- 37% – weapons
- 30% – subscription codes
- 26% – wearable items
- 25% – power-ups
- 19% – virtual gifts
Mark adds that “The median purchase in free-to-play games was $75; the figure was $60 for multiplayer titles, and $50 for social network games.”
Links:
http://corp.playspan.com
http://www.vgmarket.com
http://www.dmwmedia.com/free-play-web-games-see-most-virtual-purchases
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