How do you pay for an online game if you don’t have a credit card?

Zong offers web users who don’t have a credit card a simple way to pay for online goods. Zong is designed for online businesses that offer web-based products and services and accept real-time mobile payment for those services. It has processed mobile payments for 10 million unique users in 2009. Zong is especially popular for online gaming sites.
There are several ways to do this:

1. Making on-site payments from your bank account with your phone
2. Setting up a bank account specifically for mobile payments and
3. Making payments for services that are charged directly to your phone bill.

How it works

1. Customer goes to the gaming site
2. Finds a game they want to play
3. Enters their mobile phone number to pay for the game
4. Payments show up as a charge on the customer’s mobile phone bill
5. Customer has immediately access to the game

Key drivers for using this payment service

The popularity of using such services is:

Instant access
You don’t have to wait for your order to be processed. It happens in real-time.

Security
Customers seem to be more comfortable entering their mobile phone number into sites rather than making online payments with a credit card.

According to Zong, over 60% of web users don’t a credit card — but do have access to a mobile phone.

Upselling

Other web companies can ‘piggy back’ on Zong’s services as it tends to convert browsers into buyers, compared with sites that only offer credit card processing.

Zong’s CEO David Marcus adds, “Our ability to serve 10 million customers already in 2009 was fueled by our understanding of consumer behavior across the social web, the ease-of-use of our pay by mobile solution, our extensive global network of direct carrier relationships and our nine years of operating experience at the nexus of the web, media and mobile content.”

Availability
Zong is available in 19 countries across one hundred different mobile phone carriers. It plans to expand into Russia and Eastern Europe, Southeastern Asia and parts of South America.

Need help with your web writing? Click here for a Free Quote