5 Steps to Product Launch Readiness

In the Marx Communications presentation “How to Improve the ROI of your New Product Launch,” Wendy outlines the five important product launch steps product teams should execute to ensure that a successful product launch meets its objectives. Instant Download – Only $9.99! Product Launch Readiness She includes the following product launch action plan to increase a successful […]

Detox your Documents: Put Your Words on a Diet

Goethe once wrote to a friend, “If I had more time, I’d have sent you a shorter letter.” Here’s why.

The Only Metric That Matters in Corporate Blogging

For corporate blogs, is something important because you measure it or does the act of measuring something make it important? Take email marketing. One of the favorite metrics client want to use is signups. I’m more interested in conversions. Or at least the percentage of new conversions from the baseline. But, the client wants to […]

How To Structure a Blog Post

Developing a professional writing style is critical if you’re serious about making money from blogging. You can get so far by posting free flowing articles that discuss subjects in a conversational manner. Many such blogs are popular, but if you look at the really successful bloggers, they all use a distinct writing style.

How to position a search engine against Google?

Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new search engine against Google. You see this in marketing all time. It’s the simplest way to get to the prospect’s mind, and […]

How to develop a ‘writing voice’ for white papers

In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or any business document, you need to write in a more formal style, making it hard for your personality to shine […]

How to write better headlines in one minute

Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take headlines, for example. Did you click the blog post headline on Twitter, Facebook, or Google? If I look into […]

How to Define Business Rules and Business Requirements

Where do Business Requirements start? Where do Business Rules end? One of the problems for junior Business Analysts is that they may focus so much on the Business Requirements, that they overlook how the underlying Business Rules define how the business truly functions. Unless you’re clear on the difference between the two, you may end […]

Double Your Words. Double Your Salary

Do you make money from writing? I mean any type of writing? Business writing, proposal writing, technical writing? If you do, you probably get paid by output. The more you produce, the more you earn, right? If you do, here are some ways I write more words per day. My aim isn’t to win the Nobel prize for literature. I make money writing words. That’s it. I type all day long. The more I type, the more money I make. Real simple.

Data sheets: How to write benefits

Like everything, it’s easy when you get it right. Benefits are one of the cornerstones of sales and marketing documents, such as data sheets. In most cases, we only really notice them when something either doesn’t looks right (odd format) or is hard to understand (jargon). So, if you’re planning to write benefits, especially for […]