How do I make money from my Social Network? IBM has the answer.

Mark reports here that IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of having friends at Web 2.0 Expo in New York.

He asks:

• How do you find the right person to answer a unique question or problem?
• How does one unlock the power of existing social networks?
• Where within networks does knowledge actually reside?

The presentation showed that:

• Your friends are worth money to your organization.
• IBM scientists have determined that network size is correlated with performance.
• In plain terms—every email in an address book is worth 948 dollars!

Other researchers found that stuctural diverse networks within which few people are connected are correlated with higher performance, and that having strong social links to managers also was positively correlated with performance.

• IBM research here: http://smallblue.research.ibm.com
• O’Reilly Radar street-smart notions
• Mark Social Networking: The Two Dirtiest Words in Government 2.0

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