I’ve used Clickbank to sell digital products for 10 years. In that time I have seen other competitors, such as eJunkie.com and PayLaodz.com arrive and give Clickbank a run for its (digital) money. What disappoints me about Clickbank is that its failure to address its weakness and improve product designs that would make it a truly remarkable product.

With a little tweaking, Clickbank could be in the industry standard for selling digital products.

So, if anyone from Clickbank is listening here are five areas you could improve.

1. Digital Delivery

When you buy a product on Clickbank, it sends you to a download page on the customer’s site where you save the file. This has a few problems.

1. This web-page can be bookmarked and sent to others, who can then download the product.

2. This webpage must be created by the seller for every product. Time is money and this takes a lot of time.

3. This download page must be available 24*7. So, if your hosting company goes down, your customers cannot download their product.

As far as I know, Clickbank is the only leading e-tailer that uses this (old-fashioned) system.

What’s the alternative?

When you buy with Payloadz.com, the customer is sent an email with a link to the download. This removes the need/time to create unique web-pages for each product ala Clickbank.

Ghacks.net also takes up this point, “take a look at their requirements for pages, or better thank you pages that sell Clickbank products.”

It points out that the “requirement is that a thank you page has to be created on the website that is selling the product which will be displayed after the purchase has been made. Many Clickbank webmasters put download information of their products on this page to make it as easy as possible for their customers to download the product once the purchase has been made.”

Ghacks.net adds some tips on securing the pages. Most Clickbank Thank You pages contain the following or a similar sentence:

‘Please Note: Your credit card will be billed by “CLKBANK*COM”. The name “CLKBANK*COM”will appear on your credit card statement.’

Searching for ‘clkbank right click’ reveals hundreds of product pages that offer the product as a download after making the purchase.

Read more here http://www.ghacks.net/2007/12/22/clickbank-we-have-a-problem/

Going back to Payloadz.com, it also means that the delivery is quicker.

The customer is not sent from

1) your site to

2) Clickbank and then

3) back to your site.

Also, the customer gets 5 attempts to download the product with Payloadz e.g. http://store.payloadz.com/detail_html.asp?Id=196478 and then the link expires.

Does Payloadz.com work?

I have used Payloadz.com since April. Not one complaint. Read that again. Not one complaint.

Why use Clickbank?

I still use Clickbank as I have designed the whole site around it and to change the code would take weeks.

Sadly, every morning I get emails from customers saying they didn’t get the product, the link doesn’t work, where is the link…

Over the course of a week, this takes several hours of customer support to address, which is proving to be very time-consuming and expensive.

Next week, I’ll discuss another area where Clickbank can improve – hoplinks!

Let me know what you think.

PS: my shop on Payloadz.com is here: http://store.payloadz.com/results/results.asp?m=33579

Ivan

Twitter: http://www.twitter.com/ivanwalsh