Jakob Nielsen explains the different benefits that Short versus Long articles bring to your site, especially if you are running an online business. In his newsletter, he asks “should your website have concise or in-depth content?”
His conclusion is that:
a) If you want many readers, offer short content. This is ideal for advertising-driven sites or sites that sell impulse buys.
b) If your readers need a solution, offer comprehensive coverage. This is more suitable for solutions to complicated problems.
He recommends writing articles instead of blog postings as people who “really need something are the highest-value users because they’re more likely to turn into paying customers.”
Read more at: http://www.useit.com/alertbox/content-strategy.html
Related posts:
- Benefits that Short versus Long articles bring Jakob Nielsen explains the different benefits that short versus long...
- When you should write Short v Long articles Jakob Nielsen explains the different benefits that Short versus Long...
- How much do freelance writers charge for writing posts? How much do freelance writers charge for writing posts? Now...
- How To Write Blog Posts Faster & Save Your Fingers From Exhaustion What to know how to type faster and get those...
- 5 Ways to Differentiate Yourself & Generate New Income Streams Tom Peters says, “the value of services will continue to...
