I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt. [Read more →]
Video Blogging: Mistakes to Avoid & Doing It Right
February 8th, 2010 · How To
CommentsTags:Branding·Camtasia Studio·Premiere·Upselling·Video·Video Editing·YouTube
Using Google’s Wonder Wheel for Mind Mapping & Generating New Ideas
February 2nd, 2010 · Business Model, Google, How To, Productivity
Google’s Wonder Wheel is Search and Mind Mapping combined together. The Wonder Wheel was introduced in May 2009 and is one of Google’s best kept secrets. This search/mindmapper tool shows search results in a Wheel with different Spokes for each associated search result. Fantastic tool for brainstorming, studying trends, and idea generation. [Read more →]
CommentsTags:Brainstorming·Crowdsourcing·Darren Rowse·Innocation·Mind Mapping·Searching·strategy·trends
What Avatar Can Teach You About Project Management 2.0
January 31st, 2010 · How To
What’s the one thing you enjoyed most in Avatar? For my Project Management friend it was the video logging. Did you notice that the team kept their reports not in Microsoft Word (i.e. on paper) but as video logs.
When trying it out, the protagonist in the movie couldn’t get a handle on it. ‘Don’t worry, you’ll soon get used to it’, was the reply. Well, it worked for them, could it work for you? Here are some of the reasons you might want to consider using video for project management activities. [Read more →]
CommentsTags:Add new tag·Innovation·iPhone·Project management·reporting·search·strategy·Video
What Andrew Chen Can Teach You About Writing Killer Headlines
January 27th, 2010 · Advertising, How To, Social Media
If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
CommentsTags:Advertising·Business Models·business writing·Copywriting·Freemium·Headings·web 2.0·writing
How To Build (& Destroy) A Brand On The Web
January 27th, 2010 · Branding, Business Model, How To
Gerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.” [Read more →]
CommentsTags:Advertising·Bank of Ireland·brand·Marketing·User interface design
12 Steps To Getting Started as a Business Consultant
January 26th, 2010 · Business Model, Career, strategy
Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT.
In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced into a consultancy role when I lost my 9-5 job. Time to learn to hustling and bring in business. Harvard Business Review refers to it as The Hustle Strategy. More on that later. [Read more →]
CommentsTags:Business·Career·Chris Brogan·Consultant·Harvard Business Review·Linkedin·management·Management consulting·Richard Branson·strategy·Tom Peters
5 Ways UK Women Use Social Media Different Than Men
January 26th, 2010 · How To
What’s the difference between men and women when they go online? eMarketer highlight that when women go online entertainment takes a backseat to utility and socializing, usually with people they already know. Men’s surfing habits are different.
CommentsTags:Communications·ecommerce·Facebook·mobile·Report·Statistics·trends
How Would You Re-Define BMW’s Innovation Philosophy?
January 25th, 2010 · Business Model, strategy
How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham. [Read more →]
CommentsTags:BMW·brand·Innovation·Marketing·Mission·Philosophy·strategy·Values·Vision
7 Tips for Business Trips to Shanghai
January 21st, 2010 · China, Tips
Planning on doing business in China? Doing business in China is not the same as wherever you’re from. If you keep comparing China to your country, however wonderful it is, you won’t enjoy China very much. Take it on its own terms. Here are some tips for doing business in Shanghai. [Read more →]
CommentsTags:Add new tag·Best Buy·Bund·Business·China·Hong Kong·Pudong·Shanghai·Tips·Trips
How To Write Blog Posts Faster & Save Your Fingers From Exhaustion
January 18th, 2010 · How To, Productivity, Tips
What to know how to type faster and get those blog post online quicker? I use the AutoCorrect feature in Word to speed things up. Most writers use it to correct typos and clean up your document AFTER it’s written. That’s fine but it’s more productive it you can correct the document AS YOU WRITE it. Here are some other tricks that help write docs faster.
CommentsTags:Microsoft Word·Productivity·Spelling·Text replacement·Time-·Time-saver·Tips·writing
How do you Manage Extremely Negative Comments on your Blog?
January 17th, 2010 · How To, Tips
I need your advice. Someone has left a fairly negative comment on my blog. What should I do? Approve or Delete? The reason I ask is this. I want people to give their opinion and, even if it offends me in some ways—let’s say they made some sarcastic remarks or found a typo—I’d still approve it. Feedback can be a great learning opportunity. But, where do you draw the line?
5 Ways to Differentiate Yourself & Generate New Income Streams
January 13th, 2010 · Career, China, How To
Tom Peters says, “the value of services will continue to fall” and that the only way to survive is to differentiate yourself from the competition. Is this true? How do you as a technical writer make yourself stand out from the crowd? If you don’t, what impact could this have on your career? [Read more →]
CommentsTags:
Chinese Social Media Event 2010 – Are You Interested?
January 12th, 2010 · China, India, Social Media
Would you like to know more about Social Media in China? We are planning to arrange an event, hopefully in the summer, on Social Media in China. [Read more →]
CommentsTags:Add new tag·Asia·China·Maps and Views·Peoples Republic of China·Shanghai·Shenzhen·social media
5 Reasons You Should Leave Facebook and Join LinkedIn
January 11th, 2010 · Facebook, How To
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn. [Read more →]
CommentsTags:Add new tag·Facebook·Linkedin·Social network·Twitter
Ten Tips & Tricks to Get the Most Out of HootSuite
January 9th, 2010 · Facebook, How To
If you have multiple Twitter accounts, want to schedule your tweets, want to see stats on your tweets, and want it all in a new user interface, then try Hootsuite. I used to use TweetDeck but have moved to Hootsuite as it offers better stats and integration with Facebook. Here are 10 tips to get the most out of this desktop twitter client.
[Read more →]
Comments OffTags:Add new tag·Facebook·HootSuite·Linkedin·Social network·Tweetdeck·Twitter
