She said she was a web writer and not a blogger. What’s the difference, I asked. Web writing is structured. Has a start, middle, and end. Blogging is often snippets, fragments, and less formal. Web writing is part of a larger process. For example, she writes a series of online articles that will feed into a hardback ...
Let's say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer's perspective, how would they compare your new search engine against Google. You see this in marketing all time. It's the simplest way to get to the prospect's mind, and possibly ...
