Case Study: How Copyblogger Shifted From Blog Publishing To Product Development

by Ivan on November 3, 2011

Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a better blog, but I'm not so sure. As they say, “To stay in business, you need to be in business.” What Copyblogger’s currently doing ...

Web writing: Write to be scanned, not read

by Ivan on November 1, 2011

Want to improve your web writing skills? This short tutorial will 1) help you break old writing habits that don’t work on the web and 2) show you how to develop a writing style that’s more ‘natural’ for blogging. Breaking bad writing habits Ok, this is a bit harsh but what I want to do is get ...

Eye Tracking – Develop web content based on how readers scan pages

October 17, 2011
Eye Tracking - Develop web content based on how readers scan pages

What’s the difference between writing for the web and writing for a magazine? There’s at least five main differences. Two of the most critical relate to scanning and heatmaps. Why readers scan (not read) webpages? On the web, we scan pages, posts, and tweets. We don’t read every line word by word, unless the writer [...]

Read the full article →

E-junkie v Clickbank – Which is best for selling online goods?

September 11, 2011
clickbank-sell-digital-products-online

Which is better for selling goods online?  Clickbank or eJunkie? You’ve probably heard of Clickbank, so why go with Ejunkie? There are three ways to make money online. Products. Services. Advertising. The real money is in selling products. You own the product, make 100% of the sale, and can setup affiliate programs if you want. [...]

Read the full article →

Social Media – An Operating System For Humans?

September 10, 2011

How do you define social media? My definition? An Operating System for humans. The parallels between a computer operating system’s DNA and how Facebook, Twitter, and other platforms interlink is closer than you’d think. As in The Matrix, because you’re inside, it hard to see how it operates. Why Social Media is an Operating System For [...]

Read the full article →

How to increase your Facebook EdgeRank

September 7, 2011
facebook edgerank

What’s Facebook’s EdgeRank? In short, EdgeRank is to Facebook, what PageRank is to Google. If you’re managing a Facebook business page, you need to monitor your EdgeRank and determine which variables influence your page’s performance. Facebook EdgeRank: What is it? In simple terms, it’s the set of metrics Facebook uses to determine your page’s value. [...]

Read the full article →

5 Alternatives to Clickbank For Selling Goods Online

September 5, 2011
Five Alternatives to Clickbank For Selling Digital Products

Clickbank reputation as a site for selling digital products, such as eBooks, has improved over the last five years. It certainly had teething problems at the start but most have been sorted out now. When John Chow and ShoeMoney use it to sell their online courses, you know it’s got to be good.

But, what if you’re still not convinced? What are the other options for selling goods online?

Read the full article →

5 Mistakes to Avoid When Promoting the SEOmoz Affiliate Program

September 3, 2011

If you like writing about SEO, are looking for a high-paying affiliate program from a trusted brand, then I’d highly recommend that you signup for the SEOMOZ.org affiliate program.

Read the full article →

Facebook Ads: Size, Dimensions & Best Practices

September 1, 2011

Creating your first Facebook ad?  Consider these points when setting up your first ad. Make sure to use the right dimensions when creating your Facebook ad, get the text and image ratio correct, and use compelling call to actions in the copy, otherwise you’re wasting your marketing budget. Designing your Facebook Ad In no order of [...]

Read the full article →

How long should an eBook be?

August 24, 2011

Want to write an ebook (that you can sell) but are not sure how long it should be? 30 pages or 300? There’s different schools of thought on this but here are some tactics you can use. Ebook: length, format, audience & price Start backwards. Don’t worry about the size of the ebook yet. Instead [...]

Read the full article →

Aweber v MailChimp – which is best value for money?

August 23, 2011
mailchimp email software

Should you pay for aweber or take the free route with MailChimp? I have to admit I’m tempted to drop aweber and go with MailChimp. But I need to be careful. I have don’t this before and got burned. Here are some points to consider when switching email software. It’s not all about price. Aweber [...]

Read the full article →

Email Marketing – How to Increase Customer Signup Rates

August 17, 2011
aweber increase email subscribers

If you had a choice between email and Facebook for web marketing, which would you choose? I hope you chose email as it’s more effective for long-term customer engagement. Try to segment your customer list on Facebook and see how hard it is. But there is a problem with email. Email Marketing – Increase Signups [...]

Read the full article →

9 (More) Ways to Make Money on Your Blog

August 17, 2011
make-money-online

Thanks for all the emails about the making money post last week. You asked for a few more examples. Well, here they are. 9 (More) Ways to Make Money on Your Blog Just one word of warning. Before you choose a product to sell online do as much research as possible. It’s very frustrating when [...]

Read the full article →

The Blackadder Guide to Profitable Ebooks

August 15, 2011

If only Blackadder had eJunkie to publish his books! It’s my magnum opus, says Blackadder. It took me eight years to write and now Dr Johnson may publish it. If you’ve seen Blackadder, you know what happens next. Publishing eBooks in 1574 Most of us have a good book in us, declared Blackadder. And he’s [...]

Read the full article →

Is Michael Dell’s Google Plus Idea an Admission of Failure?

August 13, 2011
Is Michael Dell’s Google Plus Idea an Admission of Failure?

Michael Dell, CEO of Dell, is thinking about using Google Plus to replace traditional customer support channels. Is this a wise decision? ‘I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?’ He suggested that Dell should consider [...]

Read the full article →

The Only Marketing Advice You’ll Ever Need From Jim Connolly

August 11, 2011
jim-connolly

Do you ever feel a bit dim? For example, you read something that you know is important… and one year later finally get it! This happened when Jim Connolly answered my question about internet business models last September. Different Between Tailored Marketing and Generic Marketing To put things in context, I asked him about passive [...]

Read the full article →

15 Ways to Use Twitter Chats to Connect With A List Bloggers

August 9, 2011
Using Twitter Chats to Connect With A List Bloggers

Ever notice that A List bloggers are always talking to each other? Wouldn’t it be nice to get on their radar? One way to do this is with Twitter chats. These are very powerful if you find the right Twitter chats, for instance, those that let you share what you know, connect with like-minded bloggers, [...]

Read the full article →

3 Mistakes To Avoid When Pricing Ebooks

August 7, 2011

One of the dilemmas you face when selling your first ebook or information product is deciding how to price it. You want to make it affordable it so it tempts customers into hitting Buy Now but you also need to make a profit, right? If you price it too low, you reduce the profit margin. If you price it too high, you lose customers.

Read the full article →

How Much Do A List Bloggers (Really) Earn Per Hour?

August 5, 2011

How much do you think A List Bloggers make per hour? Kristi, one of the most successful bloggers, looked at the hidden costs of running a blog, especially for those who want to make the leap into full-time professional blogging. I think what surprised many people if you read the comments was the expenses that [...]

Read the full article →

11 Interesting Ways to Make Money on Your Blog

August 3, 2011
party-gorilla-shirt from The Oatmeal

Google Adsense isn’t the only way to make money on your blog. If anything, it may be the weakest and least lucrative way to generate income. Looking for some other examples to monezite your blog? 11 Ways to Make Money on Your Blog Webinars – focus on a specific industry where your target customers have [...]

Read the full article →

← Previous Entries