Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take headlines, for example. Did you click the blog post headline on Twitter, Facebook, or Google? If I look into […]
What’s the one thing your customers would like to see in your products? Or what’s the one problem they’d like you to fix? One of the problems in developing any product or service is that you can get into a rut and stop seeing where you need to make changes. Maybe you’re looking at your […]
If you want to improve how you write business emails, you probably collect newsletters for inspiration. Looking for a good example of sharp email writing? The Trello newsletter is worth looking at. As well as the nice layout and uncluttered design, the writing is pretty good. But it could be even better with a small […]
Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.
Next, how to price special offers and bundles? For example, buy two, get one free. Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer bundles. You see these in most online retailers, for example, Amazon, where you ‘buy one, get one free’ or similar bundle offerings. The […]
Next, let’s look at your Sales Target, the number of products you expect (need) to sell. This is the most variable of our variables and you can play around with it based on your own numbers Should you offer tiered pricing for your digital goods? Tier pricing lets you price items differently for higher quantities. […]
Your aim here is to determine if the cost of making the product allows you to make a profit. In other words, can you create, produce, and market a product and make a profile with consideration to what the customer is willing to pay? The good news is that if you’re developing it at home, […]
Before you create your product, especially if this is the first time in digital product development, you need to know exactly who will buy it. Sounds obvious, doesn’t it? However, what often happens is that what looks like a great opportunity to you – I bet many people would like to buy that – may […]
If you decide to start contracting, one of the hardest things to work out is what daily rate to charge. Many of the readers on this site are looking at ways to escape the 9-5 and moving into contracting is one way to start this process.