How to write email sales letters – Trello

by Ivan on January 24, 2015

If you want to improve how you write business emails, you probably collect newsletters for inspiration.

Looking for a good example of sharp email writing? The Trello newsletter is worth looking at. As well as the nice layout and uncluttered design, the writing is pretty good.

But it could be even better with a small few tweaks.

trello

Let’s take a look and start with the strapline.

Let Trello Organize Your Life

It’s fine, not that memorable but you know where you are. Nothing fuzzy or abstract. So, it’s about organizing.

Next, the number of times they mention Trello is… eight.

Maybe a bit too much. It’s in every sentence. To me, this smacks of trying a little bit too hard.

Remember, I’ve signed up. I know who they are!

How the sales letter is structured

The text is divided into four – a lead paragraph, then three features.

   Trello is the magical way to collaborate with others to organize your work and life.

Here’s a taste of the amazing things Trello can help you accomplish:

…collaborate and organize

Here’s the first question: is this the most important feature?

   Get Stuff Done at Work

   It’s hard to stay on top of who’s doing what. Constant status meetings can really put a dent in your productivity. Trello eliminates the need for meetings.

I’m not sure if this is true. It’s a great product but I’ll still have meetings. But, for now, let’s work with it.

They seem to be implying that it’s a replacement for ‘status meetings’ – not sure why they focus on status meetings, but again, let’s move on.

   Plan That Home Improvement Project

Keeping track of a home improvement project can be a project in and of itself. With Trello, get the family on board posting documents and ideas, and set due dates for tasks like calling contractors.

Now we’re on to Home Improvement, which is a good idea as it broadens the appeal of the tool.

   ‘a project in and of itself’

Seems a bit wordy.

   Organize Your Next Work Trip or Vacation

   Planning a trip with colleagues or friends? Stop emailing back and forth when you can post information and plan easily in Trello. Add your collaborators to a Trello board and divide and conquer.

This I like the most, though it comes last. Again, I’d tighten it up.

Not sure ‘planning a trip with colleagues’ sounds right.

Likewise, this seems a bit verbose

   Stop emailing back and forth

Let’s get to the point and change it to:

No more emails.

when you can post information and plan

Instead of information, giving an example might work better.

   Help your customers see what they could be organizing. Give them ideas. Information and plan sound a bit jaded.

Like I said, Trello is a great product. Simple to use, practical, and effective.

But the text would be more persuasive if they:

  1. Reduced the callouts
  2. Mentions of the brand name and
  3. Gave concrete examples of how others use it.

PS – this is the best line. Add collaborators to Trello – divide and conquer.

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Ivan Walsh, Internet Business ExpertAbout Ivan Walsh Got a question about running an online business? Contact me on Google Plus, @IvanWalsh, and Facebook

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Lead Generation with Facebook

by Ivan on November 10, 2014

facebook-advertising-plan

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

How to generate leads on Facebook?

The answer I wanted to know was, ‘how can you take advantage of Facebook and leverage it for your business?’

Here are some tactics that can help put Facebook and Social Media to work.

  1. Use Facebook pages as hubs — use your Facebook page to launch different campaigns. Promote it and include it in other marketing activates. Facebook pages work if you regularly publish status updates on other peoples’ home pages. Remember, Google indexes fan pages as these are public, whereas personal pages are not.
  2. Be exclusive — Use your Fan page as the hub for social activities. Run offers exclusive to Facebook. Once the word gets out, others will want to join. “Being ‘in’ is a key emotional driver for Facebook users. The more exclusive, the more likely people will flock to join. But it has to be compelling.
  3. Use coupons — Customers respond to coupons, regardless of the medium in which it appears. For example, a photographer can easily post an offer on Facebook that gives free sessions for large parties or make it time sensitive.
  4. Integrate Facebook into your overall marketing plan — Don’t work on Facebook in isolation. Test it to how well it compliments others marketing strategies. Use it for crowdsourcing, product testing and brand development.

Looking for examples?

If you’re seeking an example of those community-building tenets in action, check out Victoria’s Secret Facebook page. The retailer has steadily built a community of more than 2.5-million fans by offering an exclusive element, special offers and the “street cred” that comes with being a fan.

Conclusion

Facebook is a tool in your marketing arsenal. Like any tool, it works if you know how to use it and keep testing. I lost about 200 dollars before my Ad campaigns kicked in. The problem was that I was focusing on writing slogans, straplines and others teasers that work on Google Adwords.

Wrong.

Facebook is visual. It’s the photos you use that make the difference. Credit to Jeremy for this tip.

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Ivan Walsh, Internet Business ExpertAbout Ivan Walsh Got a question about running an online business? Contact me on Google Plus, @IvanWalsh, and Facebook

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