Lead Generation with Facebook

by Ivan on November 10, 2014

facebook-advertising-plan

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

How to generate leads on Facebook?

The answer I wanted to know was, ‘how can you take advantage of Facebook and leverage it for your business?’

Here are some tactics that can help put Facebook and Social Media to work.

  1. Use Facebook pages as hubs — use your Facebook page to launch different campaigns. Promote it and include it in other marketing activates. Facebook pages work if you regularly publish status updates on other peoples’ home pages. Remember, Google indexes fan pages as these are public, whereas personal pages are not.
  2. Be exclusive — Use your Fan page as the hub for social activities. Run offers exclusive to Facebook. Once the word gets out, others will want to join. “Being ‘in’ is a key emotional driver for Facebook users. The more exclusive, the more likely people will flock to join. But it has to be compelling.
  3. Use coupons — Customers respond to coupons, regardless of the medium in which it appears. For example, a photographer can easily post an offer on Facebook that gives free sessions for large parties or make it time sensitive.
  4. Integrate Facebook into your overall marketing plan — Don’t work on Facebook in isolation. Test it to how well it compliments others marketing strategies. Use it for crowdsourcing, product testing and brand development.

Looking for examples?

If you’re seeking an example of those community-building tenets in action, check out Victoria’s Secret Facebook page. The retailer has steadily built a community of more than 2.5-million fans by offering an exclusive element, special offers and the “street cred” that comes with being a fan.

Conclusion

Facebook is a tool in your marketing arsenal. Like any tool, it works if you know how to use it and keep testing. I lost about 200 dollars before my Ad campaigns kicked in. The problem was that I was focusing on writing slogans, straplines and others teasers that work on Google Adwords.

Wrong.

Facebook is visual. It’s the photos you use that make the difference. Credit to Jeremy for this tip.

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Ivan Walsh, Internet Business ExpertAbout Ivan Walsh Got a question about running an online business? Contact me on Google Plus, @IvanWalsh, and Facebook

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Next, how to price special offers and bundles? For example, buy two, get one free.

Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer bundles. You see these in most online retailers, for example, Amazon, where you ‘buy one, get one free’ or similar bundle offerings.

The goal here is to entice the reluctant customer into buying at least one product – going through the sales lifecycle, from getting out the credit card to hitting the Buy Now button – so they understand how the shopping experience works on your sites, download at least one of your products, and hopefully feel comfortable enough to come back again.

Getting your potential customer to ‘cross the rubicon’ and get out their credit card/paypal is one of the major challenges in selling online. Bundled offerings are one way to tempt the customer to try.

When to sell bundled offerings for digital products?

  • If they’re on the front-page of your online shop all the time, customers may take it for granted that they’ll be there next week and not take action.

To avoid this, consider offering special offers, such as bundled products, only at certain times, for example:

  • The last Friday of every month
  • Only to your email readers
  • Black Friday
  • National holidays, such as Christmas or Easter
  • Connected to local events, for example, offer 10% of sales to a specific charity.

This may evoke goodwill on the part of the customer, especially if they know they can get the product elsewhere for the same price.

But if you agree to donate a percentage to a charity or a local cause, then maybe they’ll shop with you. Twitter is a very effective way to get the message out for these special ‘time-sensitive’ offers.

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Ivan Walsh, Internet Business ExpertAbout Ivan Walsh Got a question about running an online business? Contact me on Google Plus, @IvanWalsh, and Facebook

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